How Easy is it to Fail in Internet Marketing.

If you have been marketing an internet based home business online you know, without a doubt, just how easy it is to get discouraged with trying to get traffic to your web site. The pitfalls we run into all the time seem to increase instead of decrease as you go along even when you have the knowledge necessary to succeed.

From the above statement you can get the idea of just how important it is for you to gain the knowledge needed to produce a successful marketing campaign. Not only do you have to know where to spend your marketing dollars and time but you have to know how to spend your marketing dollars and time. This is where this article comes in. One of the most important things you can do to make your advertising dollar and time go further is to learn to use eye catching and results getting adds.

This can be a very difficult thing to do when advertising on the internet. Some of the low cost advertising you will be able to do, and a lot of the more pricey advertising, only allows for about 35 characters in the title and two lines of about 45 characters in the body of the add.

Sounds like a pay per word add in the paper doesn't it?

The good thing is not all advertising is 125 characters or less. Some of then allow 350 or more characters. The bad thing is if you don't use language that catches the eye and attracts your defined audience’s attention and persuades them to action you are wasting your time and your money.

When you, as a internet based marketing entrepreneur on a small advertising budget, decide to pay for advertising, you will need to keep track of your adds and play with the words in them to get the, just right match of draw and action. I could give you a lot of hoopla about action words, the most used words in advertising, or a number of other things that would not mean a hill of beans to you if I haven't got a tested and proven add for your specific product.

Even if I had a tested and proven add for that had been built around a product similar to what you market it doesn't mean it would work with your product, in the type advertising that you would do. You see adds are a lot different than sales letters, or web pages, where you can use a lot of testimonials to build trust in your company and product. They are, catch you on the fly, attention getters that call people to take action that usually brings them to a sales page or possibly an optin form. They are also in competition with a hundred other sales adds calling people to their attention to take a similar action.

So, with all that said can I give you any advise that will help you create a killer add campaign? The answer is both yes and no. I can give you an idea or two but you will have to select a group of words associated with you product, your targeted customers, and the type of add campaign you intend to design. Then you will have to develop a dozen or so adds and start testing.

You test adds by keeping track of what they are accomplishing. You then take your best drawing adds and start your aggressive advertising campaign.

Just one more thing associated with adds. If you don't have a good sales page all your advertising work and dollars are not worth a hill of beans.

So the moral of the story is, test, test and test some more. Test until your adds are drawing the percentage of clickthroughs per number of impressions, that you have determined as a reasonable goal. Then do the same thing (test, test, test) to your sales page until you get the percentage of sales to a point you can say my advertising dollars are being well spent. Then don't stop testing. Keep testing both your adds and sales page so you can make those little adjustments that will help you stay ahead of the curve.

Sim Garner, an average Joe who thinks opportunity abounds and finds value in helping you get what you want out of life. Visit me at Internet Marketing Blog.